Building long-term customer relationships
Our aim is to maximise the lifetime value of customers, building profitability through developing long-term relationships with quality customers who want to take further loans with us.
In setting loan offers, we offer small loans initially and then gradually larger loans as time goes by. The approach is cautious because we want to preserve these relationships and have no interest in burdening customers with debts they cannot repay.
Our research shows that of the customers who are eligible to come back to us for a second loan, around 70% of them actually do so – a very high level of repeat lending.