Attracting new customers
Number of potential customers contacting our call centre in Poland through the internet
25%
We want to recruit new customers with whom we can build a long-term relationship.
We typically use leaflets, radio and local press to advertise and in established markets we also use TV advertising. Once we are established, many of our customers will come through word of mouth.
In recent years, we have invested in developing our internet marketing capability and the internet is now an increasingly important channel for the business. We have customer facing websites in all our markets, and in Poland last year around 25% of all new contacts at our call centres came through the internet.